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Create or modify your robots.txt and add the following entry
User-agent: *
Disallow: /downloads.php
If your site has already been indexed/crawled it could take a while for the page to be dropped from the search index. You could move or rename it in order to speed the process up.
I have a wordpress site which is public, and gets SEO traffic. However, I have a download page in WP which I don't want to show in the SERPS for obvious reasons. There is an option to make the page Private, but then only I can get to it by being logged in. There is a third option which is to password protect the page, which I don't really want to do either.
So, how do I make the page accessible to people if I give them the link, but not having the page picked up by going, especially if people are searching for my product with the word "download".
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