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I use SEO Powersuite on a regular basis. It's not just one tool, it's a collection of SEO apps that has a keyword tool, a backlink checker, a site auditor, etc.
I use it to checks my own website (backlinks, onpage errors, SERPs rankings) and to spy on my competitors.
These days there are some good free search engine optimization tools available that will get the job done sufficiently; however in certain circumstances.
Here are my favorite free SEO tools :
Keyphrase Research: Wordtracker and Google Adwords
Analytics: GoogleAnalytics
Link Building: Valid Rank
Competition: Alexa
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