Case Study on Internet Marketing Management

[casestudy]

This report has been conducted in order to evaluate Suitshop website and to give them advice on what improvements can be made against the criteria that has been established from the theories which are branding, internet marketing strategies and marketing mix.

The report will take into account the internet marketing concept. Suitshop website is not popular among consumers at the moment and is struggling with top competitors like Debenhams and Next online who are leading suit retailers in the marketplace.